What I don't get...

I was watching television last night when a commercial for All laundry detergent came across the screen. The specific product advertised was "All - Small & Mighty" laundry detergent. The product claimed that it was three times as concentrated as regular All and therefore, a person would simply have to use less laundry detergent. The "All - Small & Mighty" bottle claims to be able to wash thirty-two loads of laundry.

I don't understand this gimmick.

The regular All - the one in the big detergent bottle - also washes thirty-two loads of laundry. There's nothing "extra-special" about the "Small & Mighty" bottle except the size. The thing that gets me is that the only "extra special" thing about this detergent is that the bottle is smaller - and you use less laundry detergent. But it doesn't matter because, regardless of the size of the bottle you buy, because you're still only going to get to wash thirty-two loads of laundry.

I did a little research on the All website. When they were asked about how the Small & Mighty product compared to the regular detergent, this was their response:

Let’s just say it can hold its own with the big boys. All® Small & Mighty’s® 3x more powerful formula allows you to get a mighty clean with 1/3 the amount of All® that you are probably used to using. Remember, good things come in small packages!

Therefore, I'm pretty sure that the only thing special about this detergent is that it's small. I also did some research about the cost of the detergent. The regular All detergent costs about $2.00 less than the Small & Mighty. So, this means that you're paying $2.00 more to do the same amount of laundry. There really is no benefit to using this product. The only people I can see this product benefiting is the old ladies that can't lift the ten pounds that the regular detergent bottles cost.

I've been seeing these incredible shrinking products everywhere. Everything seems to be getting smaller - and I don't know why that is. Perhaps the product isn't selling and so they decide to make it smaller to see if that will increase sales - I don't know. In any case, until they either decrease the price of the incredibly shrunk products or somehow make them worthwhile and sensible in terms of cost, I think I'll stick to the original.